There’s a saying that podcasting is like getting a tattoo – you do one and think it will be your only one, but deep down, you know that’s not true.
Once you catch the podcasting bug, new ideas start flowing, and suddenly, launching multiple shows seems like an exciting opportunity.
Podcasting is a powerful platform for sharing your message, reaching audiences, and building a brand. But why would you want to host more than one podcast?
Let’s explore the different use cases for multiple podcasts and how RSS.com makes managing them easy and affordable.
Why Start Multiple Podcasts?
Many podcasters eventually find themselves wanting to launch more than one show. Here are some of the most common reasons:
- Multiple Shows Under One Brand If your brand covers multiple topics or sub-niches, having separate podcasts can help you target different segments of your audience. For example, a business coach might have one podcast focused on general entrepreneurship and another specifically for solopreneurs.
- A New Podcast on a Different Topic Sometimes, your interests expand beyond the scope of your original podcast. Instead of forcing unrelated content into one show, launching a separate podcast allows you to explore a new subject while maintaining focus on your original show.
- Different Audiences If you run a company, you might need a podcast for internal communications to update employees and another for external communications to engage customers. Similarly, a coaching business could benefit from a public podcast for marketing and a private podcast for clients.
- Collaborating on Different Projects Working with different partners on various projects may require unique podcast feeds. If you co-host a show with a friend on a niche topic while maintaining your personal podcast, keeping them separate ensures each audience gets the right content.
Managing Multiple Podcasts Without Breaking the Bank
The challenge with hosting multiple podcasts is cost. Many podcast hosting platforms charge per show or by total downloads, making it expensive to run multiple projects.
However, RSS.com offers an affordable solution with its Podcast Networks plan, allowing you to host unlimited podcasts with unlimited episodes and audio for less than $20 a month.
How to Launch a Podcast Network with RSS.com
Managing multiple podcasts with RSS.com is simple.
Here’s how to get started:
- Log in to your RSS.com dashboard.
- Click on the arrow next to your podcast name and select “New Podcast.”
- Enter the details for your new show, including the title, description, and cover art.
- Choose your categories and complete the setup process.
- Your new podcast is now live, and all your shows are easily accessible in one place.
Linking Your Podcasts Together with Podroll
RSS.com supports Podroll, a feature that allows you to recommend other podcasts directly on your RSS.com podcast website and in supported podcast apps. This makes it easy to cross-promote your content, create valuable partnerships, and increase listener engagement across your network.
Learn more about Podroll here.
In a recent discussion, John Matarazzo, Digital Content Specialist for Charisma Media, sat down with us to discuss the Charisma Podcast Network’s recent switch to RSS.com as their podcast hosting provider.
Introducing John Matarazzo
John Matarazzo works at Charisma Media as a Digital Content Specialist, overseeing the Charisma Podcast Network.
This network is a collective of roughly a hundred podcasters, each contributing to a diverse range of topics and stories. John’s passion lies in aiding these creators to amplify their voices and enhance their storytelling capabilities.
The Charisma Podcast Network and RSS.com
The Charisma Podcast Network has seen significant growth and development, partly due to strategic partnerships and technological advancements.
One of the key moves for the network was transitioning their hosting services to RSS.com, motivated by the need for a more user-friendly and supportive platform for their podcasters.
- Technical Challenges: Prior to moving to RSS.com, the network faced considerable hurdles with their former hosting service, which was not as accessible or intuitive for users. This complexity often led to John spending a considerable amount of time on technical support, detracting from content creation and network growth.
- More Intuitive User Interface: The switch to RSS.com provided Charisma podcasters with an easier, more straightforward user interface. RSS.com not only facilitated podcasters in managing their shows more efficiently, but also provided detailed analytics, which were crucial for understanding listener engagement and optimizing content delivery.
- Analytics and Growth: RSS.com’s analytics feature has been a game-changer for the network, offering insights into listener demographics and behaviors. This data has empowered podcasters within the network to target their content more effectively, leading to increased engagement and growth.
- Enhanced Features: Beyond simplifying podcast management, RSS.com introduced features like automatic transcripts, improving SEO and making episodes more accessible. This has allowed for easier sharing of content and has contributed to organic growth within the network.
The transition to RSS.com has not only alleviated technical burdens but has also opened up new avenues for growth and engagement within the Charisma Podcast Network. The platform’s commitment to regular updates and the introduction of new features has kept the network on the cutting edge of podcasting technology.
The move to RSS.com stands out as a pivotal decision for Charisma Media, one that has facilitated smoother operations, better content, and a stronger connection with their audience.
John’s experience and insights underscore the importance of adaptability, support, and the right technological tools in the success of any podcasting endeavor. With RSS.com, the Charisma Podcast Network has not only found a solution to its immediate needs but also a partner in its ongoing growth and evolution.
Let’s Talk
If you run a podcast network and are ready for more features and world-class customer support, email us here to discuss switching to RSS.com.