Some people hate the looks, others hate the price – there was very little love shown for the Nothing Phone (3) in last week’s poll. The design is certainly divisive and is a major misstep from a company that is so laser-focused on innovative design.
Nothing also got overly ambitious with the pricing – the Snapdragon 8s Gen 4 and non-LTPO display on an $800/£800/€800/₹80,000 phone attracted a lot of criticism in the comments. And those aren’t the only non-flagship features either. Plus, the small 5,150mAh battery feels like a waste of Si/C tech.
It’s not so bad in the US market where there are relatively few competing brands, but in Europe and especially in Asia, the Phone (3) is going to be a tough sell with these specs at this price. The price will fall, eventually, but the same goes for alternative models.
While Nothing is a fairly new brand, Carl Pei is a veteran of the industry and was at OnePlus as the company navigated the change from cheap “flagship killer” to more expensive (but still competitively priced) flagships. But now he and his team need to go back to the drawing board.