Today, Tecno has announced that it’s renewing its partnership with global brand ambassador Lay Zhang. The partnership with the pop culture icon was established last year, and has proven to be very fruitful for Tecno, hence why it decided to continue the arrangement.
This year, Tecno says it will partner with Lay “on more diverse and exciting projects designed to resonate with young audiences”. Lay is a pop and rap artist, actor, singer-songwriter, dancer, and fashion icon “thanks to his talent and versatility”, Tecno says.
He made his debut as a member of K-Pop sensation EXO in 2012, and after gaining popularity with audiences across Asia embarked on a solo career in 2016. He also starred in the 2023 Chinese movie “No More Bets”, and his music career “has continued to reach new heights” with his 2024 tour titled Grandline 4: STEP.
Tecno thinks Lay’s “relentless energy and drive” qualify him to be a perfect match for the smartphone brand, since Tecno itself is “known for its bold ambition, constant innovation, and Stop at Nothing mantra”. Tecno also has a mission to empower the next generation with technology, and Lay is known for nurturing talent through his entertainment agency, so they’re very much in alignment here too.
Tecno and Lay Zhang will create “exciting content for digital and social media-savvy consumers”, in addition to “collaborations around brand spirit, product promotion, concert tour support, and fan engagement”. Lay and Tecno will also “explore shared opportunities to bring the magic of Chinese Pop music and Afrobeats to international music lovers by creating thrilling new rhythms”.
Lay will showcase Tecno’s Pova series of devices, known for “refreshing trendy design, long battery life, and gaming capabilities”.