Skip to content

safermart.shop

  • Home
  • About
  • Contact
  • Home
  • Technology
  • Smartphone market in Europe slips 2%, premium phones on the rise

Smartphone market in Europe slips 2%, premium phones on the rise

Posted on May 27, 2025May 27, 2025 By kbperfume568@gmail.com No Comments on Smartphone market in Europe slips 2%, premium phones on the rise
Technology


Canalys just came out with its report on the European market for Q1 2025, which shows a modest decline in overall sales. The whole market slipped 2%, but there’s a bit of nuance here.

Analysts reveal that vendors sold 32.4 million units, down from 33.1 million in Q1 2024, but about 32% of those sales were premium phones priced above €800. Of course, Apple and Samsung are the biggest winners here.

Smartphone market in Europe slips 2%, premium phone sales on the rise

Apple scored a 10% increase in total sales year-on-year, securing second place with a 22% market share, while Samsung grew less than 1%. Nonetheless, Samsung sits atop the charts with a 37% market share and reached its highest-ever average sales price on the Old Continent.

Xiaomi takes the third spot with a 16% market share and a 2% decline in sales due to weak demand for budget devices. This marks the company’s twentieth consecutive quarter in the top five in Europe.

Smartphone market in Europe slips 2%, premium phone sales on the rise

Motorola and Google round out the top five. Q1 2025 was Google’s first quarter in the top five in Europe, recording 0.9 million shipments and an outstanding 43% growth in the region.

Smartphone market in Europe slips 2%, premium phone sales on the rise

Looking ahead, analysts believe that the strong demand for Samsung and Apple premium devices will continue and squeeze out the competition, while European regulations such as eco-design and battery directives will continue to create unfavorable market conditions for low-end devices. In fact, the forecast is a 3% decline in sales for 2025 with a modest recovery of 1% in 2026. Vendors will be forced to improve efficiency and profitability in the region to stay afloat.

Source



aps247.com

Post Views: 110

Post navigation

❮ Previous Post: Realme Neo7 Turbo will have IP69 rating, display detailed
Next Post: Apple rumored to be testing a 200 MP camera ahead of three years of iPhone design changes ❯

You may also like

Technology
First hands-on photos of the Xiaomi Mix Flip 2 shared by DCS
June 27, 2025
Technology
The vivo X Fold5 will weigh less than X Fold3’s 219g as teaser video shows
June 3, 2025
Technology
vivo X300 Pro’s charging spec revealed through new certification
September 3, 2025
Technology
Report: Samsung was shocked by Google’s switch to TSMC for future Tensor chips
June 19, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • The BEST ways to Promote Your Podcast on Social Media
  • RSS.com Partners with CodeADX to Expand Monetization Options for Podcasters
  • International Podcast Day – Why the Open Web Still Matters
  • How to Start a Podcast Network: A Step-by-Step Guide
  • How to Make a Successful Podcast

Recent Comments

No comments to show.

Archives

  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025

Categories

  • Technology
  • Uncategorized
  • Home
  • About
  • Contact

Copyright © 2025 safermart.shop.

Theme: Oceanly News by ScriptsTown