In what may be the weirdest promo in a few weeks at least, Samsung is now advertising its Galaxy S25 series and Galaxy AI by providing everyone with a free ride on The View Ferris wheel in Brussels, Belgium, on Place Poelaert.
This normally costs €10 to ride, but from May 3 until May 18, it will be free as Samsung is apparently paying for everyone’s tickets.
As you can see from the image above, Samsung’s Galaxy AI will feature prominently on the wheel itself. The Ferris wheel lets you have a “spectacular view of the Brussels skyline”, the Korean company says, and of course it stresses that you can use your Galaxy S25, Galaxy S25+, or Galaxy S25 Ultra to capture this skyline. Then, you can create your own personalized postcard with the best photo of your experience.
Samsung Galaxy S25
Samsung Galaxy S25+
Samsung Galaxy S25 Ultra
Source (in French)