Apple iPhone users have been using Siri for well over a decade, but this might change. According to Mark Gurman and Drake Bennett from Bloomberg, Apple might allow users to pick another voice assistant for their iPhone, including ChatGPT, Amazon Alexa or Google Gemini.
The report explains why Apple is still struggling with the broad implementation of artificial intelligence. One reason is Apple’s commitment to user privacy, which is a huge limiter for AI’s ability to collect and utilize user data for LLM training.
There is also the interrupted rollout of Apple Intelligence, a feature that took months to reach all iPhone users globally.
Cupertino might see a shuffle of senior executives and reorganization of teams. The article mentioned that Apple is exploring the option of allowing third-party AI assistants, with a special mention to ChatGPT.
While this is mentioned as a nod to users and their access to AI, the American company is likely considering EU regulations that are more user-oriented and Apple phones might have to allow the access of non-Apple AI services legally.