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  • Foldables see lackluster Q1 growth in Europe, Samsung’s lead shrinks

Foldables see lackluster Q1 growth in Europe, Samsung’s lead shrinks

Posted on June 9, 2025 By kbperfume568@gmail.com No Comments on Foldables see lackluster Q1 growth in Europe, Samsung’s lead shrinks
Technology


The foldable smartphone market in Europe grew by 4% in Q1 2025, amid increasing competition. According to the report shared by Counterpoint Research, foldables now account for 1.5% of total smartphone sales in the region. The figure shows that despite several years on the market, foldables are still very much a niche segment with market growth even tapering off.

Samsung remained the undisputed leader in the segment with its 41% market share in Europe. Still, the Korean brand lost significant market share compared to last year (15% pt) as key competitors ramped up their portfolios.

Foldables see lackluster Q1 growth, Samsung still holds the reins

One prime example is Motorola, which overtook Honor as the second leading player in Europe and now commands a 15% market share. The Razr 50 was Motorola’s strongest contributor.

Honor came in third place with 13% market share. Google was one of the big movers, managing to secure an 8% market share thanks to solid demand for its Pixel 9 Pro Fold. Tecno saw the largest growth in the European foldable phone market as its Phantom V Fold 2 saw robust demand, driven in principle by its more affordable pricing among the book-type folds.

Foldables see lackluster Q1 growth, Samsung still holds the reins

Xiaomi (8%) and Oppo (4%) rounded out the rankings. Counterpoint expects increased competition between all brands in the foldable market in the next monthes, coinciding with lowered retail pricing and improved growth.

Source



aps247.com

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