There comes a moment when you need to decide if your podcast will be a business venture, or a hobby. Many people start a podcast as a hobby and then later turn it into a business, while others treat their podcast as a business right from the start. Regardless of which way you choose to … Read More “How to Create a Podcast Business Plan” »
Are you ready to dive into the world of professional podcasting? Before you can do that, you must first learn how to start making money as a podcaster and what it takes to go from hobbyist to pro. Signs It’s Time to Go Pro Signs it’s time to get out of hobby status and go … Read More “Making Money as a Podcaster: How to go from Hobbyist to Pro” »
We’re excited to introduce PAID, our new programmatic advertising feature that makes it easier than ever for RSS.com podcasters to start earning revenue automatically. With PAID, you can instantly monetize your podcast through dynamic ad insertion (DAI), giving you a new way to easily generate revenue from your show. What is PAID? PAID stands for … Read More “RSS.com Launches PAID: Easy Programmatic Ads for Podcast Monetization” »
The inaugural Higher Education Podcast Conference (HigherEd PodCon) took place in Chicago, Illinois, on Saturday, July 12th. RSS.com was not only a founding sponsor of the event, but our own Head of Relationships, Greg Wasserman, was in attendance and also spoke at the conference. Over 150 people attended the one-day event, held at the University … Read More “HigherEd PodCon July 2025 Event Recap” »
According to recent podcast statistics, 55% of Americans aged 12+ listen to podcasts monthly (an all-time high), 40% listen to podcasts weekly, and the average weekly listener consumes about 8 episodes per week! That said, podcasts are one of the most popular ways to consume content and there’s never been a better time to start … Read More “How Do You Start a Podcast?” »
If you want to make money podcasting, you should consider exclusive (also know as gated or subscriber-only) content. According to Pew Research Center 13% of U.S. podcast listeners have paid for premium podcast subscriptions, signaling a massive shift toward subscription-based content. For podcasters looking to monetize their expertise, gated content and private podcasting can be … Read More “Make Money from Your Podcast with Exclusive Content” »
Are you looking for new ways to grow your podcast? Paid social advertising can be an effective way to increase awareness and gain new followers and fans, but knowing where to spend your money makes all the difference. Facebook & Instagram: Your Best Bang for the Buck When it comes to social media advertising, Facebook … Read More “Read This Before Buying Ads to Promote Your Podcast” »
At some point in your podcasting journey, you may start thinking about creating merch for your loyal fans and listeners. While it can be exciting to daydream about sales rolling in while you sleep, merchandise and product creation isn’t something you should dive into without a plan. To give you the best chances of success, … Read More “Creating a Product for Your Podcast Audience: The Do’s and Don’ts” »
When you need a recommendation, do you flip to a random page in the phone book? Of course not. You ask someone you trust. That’s exactly why host-read ads on podcasts are so effective. Host-read ads communicate authenticity in a way that pre-recorded sponsor messages simply can’t match. Your audience has built a relationship with … Read More “Why Host-Read Podcast Ads Work (and How to Do Them Right)” »
Why do people start podcasts? Though the internet is overflowing with content, the human voice has a special power to connect. This could be one reason why podcast listenership continues to grow, with over 34% of Americans now tuning in to podcasts weekly. Podcasting offers something truly special: the ability to speak directly to your … Read More “Why Start a Podcast? | RSS.com Podcast Hosting” »
