For another year, Apple rides the LGBTQ+ wave and announced this year’s themed products right in time for Pride Month (which is June). The 2025 Pride Collection includes a Pride Edition Sports Band and wallpapers for wearables, iPhones, and iPads.
The strap features “a tapestry of rainbow stripes that vary in shape and size,” and each band is assembled by hand from compression-molded stripes. This means that each strap is subtly unique, and no bands are exactly alike. According to a press release, this was created to reflect the “individuality of all members of the LGBTQ+ community.”
The band is exclusive to the United States. It is already available to order today at the Apple Store and will be up for sale at offline stores next week. The price is $49, and comes in 40 mm, 42 mm, and 46 mm sizes, in both S/M and M/L lengths.
The customization of the watch goes further with a new Pride Harmony watch face. An upcoming software update will also bring a similar wallpaper design to iPhones and iPads. The wallpaper will be available on all devices getting watchOS 11.5, iOS 18.5 and iPadOS 18.5.