Apple is holding its next big launch event on September 9, as the rumors said it would. The company just officially confirmed this, and started sending out media invites.
At the event, Apple will unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The tagline Apple chose for this event is “awe dropping” – get it? It’s a mix of “awe-inspiring” and “jaw-dropping”.
The event will be taking place at 10 AM PT, at the Steve Jobs Theater in Apple Park in Cupertino, California. That time translates as 1 PM in New York, 6 PM in London, 7 PM in Central Europe, and 10:30 PM in India.
The iPhone 17 Air will undoubtedly be the star of the show – the replacement for the Plus model in the line will be incredibly thin at under 6mm, but that does come with costs associated with only having one rear camera, and a tiny battery. It remains to be seen how it will be received.