Google is already working on the Pixel 10, a series of leaks revealed over the weekend. The Pixel 10 Pro (or Pixel 10 Pro XL) was spotted on a public beach in Vancouver, Canada, where it was filmed for a TV ad.
The video crew wasn’t working hard on keeping the phone a mystery, and the person who stumbled upon the set even got a glance at the storyboard (a visual script of all scenes that make up the video clip). Google will launch the Pixel 10 with a new camera feature that will allow users to add multiple people to the same shot.
🎬 Just out for a walk…
stumbled onto a full-on commercial shoot for the Google Pixel 10 📱
They had a macro probe lens, a Panavision rig, and 20+ crew members…
to film someone holding a phone 😂
If the Pixel camera’s so good, why not just use it? 👀 #BTS #Vancouver pic.twitter.com/muDluZfK75— Mark Teasdale ★ (@MarksGonePublic) May 23, 2025
The feature is called Google Add Me, and is an AI-powered tool that adds people to the same setting, like allowing the photographer to join later and to appear in the final image.
We can also see that Google will stick to the newly introduced camera design with a black oval for the cameras, with a protruding, slightly bigger oval with extra room for the LED flash. The phone also appears Blue-ish, which is one of the colors that will be introduced.
Google Pixel 10 ad: Storyboard and the product
According to a post on Telegram, Pixel 10 will arrive in Obsidian (Black), Blue, Iris (Purple), or Limoncello (likely Yellow). Google will bring the Pixel 10 Pro and Pro XL in Obsidian, Green, Sterling (Gray) or Porcelain (White).
The Pixel series traditionally launched in October, but the Pixel 9 series came early – mid-August 2024. We expect the Pixel 10 lineup to stick to the new schedule, and Google to launch the new phones in three months’ time.