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  • Canalys: Global TWS market grows 18% as Apple remains undisputed leader

Canalys: Global TWS market grows 18% as Apple remains undisputed leader

Posted on May 21, 2025 By kbperfume568@gmail.com No Comments on Canalys: Global TWS market grows 18% as Apple remains undisputed leader
Technology


The global market for TWS (True Wireless Stereo) audio devices recorded an impressive 18% growth in Q1 2025, reveals Canalys in its latest report. This is the highest yearly rate since 2021, with shipments reaching 78 million units.

Apple remained the leader with 18.2 million shipments, twice as many as the second-ranked Xiaomi. Samsung came close in third, followed by Huawei and boAt.

The US market grew double digits in Q1 2025, but Canalys pointed out this is due to preemptive inventory buildup in response to tariff uncertainties. Apple holds over 50% of the market share in North America, while small manufacturers are pulling back due to soft consumer demand and an uncertain regulatory landscape.

Canalys: Global TWS market grows 18% as Apple remains undisputed leader

Analysts at Canalys pointed out that the TWS market is entering a new phase. In the short term, everyone is aiming to provide form factor innovation or scenario-based use cases, but it is the vendor’s ability to move beyond price competition that will define the market in the long term.










Vendor Q1 2025 shipments
(in million)
Q1 2025
Market share
Q1 2024 shipments
(in million)
Q1 2024
Market share
Change
Apple 18.2 23.3% 16.2 24.4% 12%
Xiaomi 9.0 11.5% 5.5 8.3% 63%
Samsung 5.6 7.1% 5.2 7.8% 8%
Huawei 4.7 6.0% 3.4 5.1% 40%
boAt 3.9 4.9% 2.9 4.4% 31%
Others 36.9 47.2% 33.2 50.0% 11%
Total 78.3 100% 66.4 100% 18%

Users now want real-time translation, fitness tracking, and AI interaction, which requires a more holistic ecosystem approach.

TWS will also remain a key focus for the remainder of 2025, allowing companies to complement their portfolios and expand to new consumers.

Source



aps247.com

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